Hi wa Mata Noboru
DAWN OF A NEW DAY: The Man Behind VHS
(c) 2002 TOEI COMPANY, LTD.
(c) 2002 TOEI COMPANY, LTD.
- Release Date
- June, 15th, 2002
- Running Time
- 108 min
- Genre
- Feature
- Color
- Color
- Screening Format
- -
[ Directed by ]
[ Produced by ]
[ Cast ]
- NISHIDA Toshiyuki ── Kagaya Shizuo
- WATANABE Ken ── Okubo Osamu
- NAKADAI Tatsuya ── Matsushita Konosuke
[ Staff ]
- NISHIOKA Takuya ── Screenplay
- SASABE Kiyoshi ── Screenplay
- SATO Masaaki ── Original Story
- KIMURA Daisaku ── Cinematography
- OSHIMA Michiru ── Music
[ Production Company ]
THE DAWN OF A NEW DAY PRODUCTION COMMITTEE
[ Story ]
Kagatani Shizuo (Nishida Toshiyuki), an employee at home electronics manufacturer, Victor Company of Japan, is transferred to the home video division of the company's Yokohama factory, and told to cut the division's staff by 20%. However, Kagatani doesn't want to fire anyone, so he decides to increase sales instead by developing a home video player. Inspired by Kagatani's empassioned phrase, "We have to defend our jobs ourselves," the employees pour their efforts into product development, and perfect a trial model: VHS. Kagatani sees compatibility as the most important issue for popularizing home video, and makes the technical data public access. Yet Sony has already begun to market their home video deck, and the Ministry of International Trade and Industry decides to make Sony's version the domestic industry standard. Kagatani plays his last card, and sells his pitch directly to the corporate advisor to industry giant Matsushita Electric Industrial Co. (Nakadai Tatsuya). Matsushita is highly impressed with VHS and decides to use it, and VHS is born.
Director Sasabe Kiyoshi makes his debut with this secret story of the birth of VHS, now the international standard format.
[ Contact (International) ]
TOEI COMPANY, LTD.
International Sales & Acquisitions
3-2-17 Ginza, Chuo-ku, Tokyo 104-8108
tel: +81 3 3535 7621
fax: +81 3 3535 7622
E-mail: international@toei.co.jp
http://www.toei.co.jp/en
